Thousands of Kids Nationwide Pledge to Be Healthy, Stay in School, and Serve Their Community During National Be Your Best Self Week

DYW BYBS[2]Mobile, Ala. (Monday, April 20, 2015) – In an effort to combat major issues facing youth and children, Distinguished Young Women is dispatching many of the nation’s best and brightest young women into communities across the nation to serve as role models and share messages of positive self-esteem and personal development during National Be Your Best Self Week. The national event, presented by Distinguished Young Women, formerly America’s Junior Miss (AJM), takes place this week, April 20-24, 2015, and is expected to reach thousands of young people.

“Many kids deal with low self-esteem nowadays, always feeling pressured to change who they are in order to fit in with a certain crowd,” said Brooke Rucker, Distinguished Young Woman of America for 2014. “What I love about the Be Your Best Self program is that it shows kids that who they are is enough while also teaching them how to better themselves and reach their full potential. It’s a time that we can all come together and celebrate the beauty of being true to ourselves.”

Throughout National Be Your Best Self Week, program participants will host events in their community to teach young people about being physically fit and drug free, serving their communities, staying in school, setting and achieving goals, and living by moral and ethical principles. Each program participant will use her own talents and life experiences to present the message through creative and fun methods that engage the children they meet.

Young people who agree to accept the Be Your Best Self challenge will complete pledge cards as a personal commitment to be healthy, studious, involved, ambitious, and responsible.


About Distinguished Young Women & Be Your Best Self
Founded in 1958 in Mobile, Alabama, Distinguished Young Women is the largest and oldest national scholarship program for high school girls. During its 57 years of operation, the program has provided life-changing experiences for more than 740,000 young women. Last year, Distinguished Young Women provided more than $400 million in cash and college scholarship opportunities to program participants at the local, state and national level. Previously known as America’s Junior Miss, the program announced its new name in June 2010.

The mission of Distinguished Young Women is to positively impact the lives of young women by providing a transformative experience that promotes and rewards scholarship, leadership and talent. National sponsors include the City of Mobile, Mobile County, Barbara Barrington Jones Family Foundation, The State of Alabama, Alabama Association of Resource Conservation and Development Councils, Alabama Power Foundation, Encore Rehabilitation, Wintzell’s Oyster House, Master Boat Builders, Regions Financial Corporation, and Alabama Media Group.

In addition to providing scholarships, Distinguished Young Women challenges each participant to share its national outreach program, Be Your Best Self (BYBS), with young people across the nation. Through the BYBS program, participants encourage self-esteem and excellence in all young people through the program’s five principles: Be Healthy, Be Involved, Be Studious, Be Ambitious, and Be Responsible.

For more information about Distinguished Young Women or National Be Your Best Self Week, contact Megan Arendall, National Headquarters Marketing and Communications Director (251-438-3621, or visit Find us on Facebook, Twitter and YouTube.

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